Remember the radio?
The forgotten gadget that gave us news bulletins and film songs?
The centre-piece of every living room before television relegated them to attics and storerooms as long forgotten relics?
Remember that button on your 2-in-1 Radio/Cassette player, marked ‘FM’ that you never used, while you had to be content with flipping between Short Wave and Medium wave for your favourite music programmes?

Well, in what promises to be the ‘Rebirth of the Radio’, by December, Bangalore will witness the launch of its first ever FM Radio Station, Indigo Radio. Promoted by BPL Innovision, a division of BPL, the communications and consumer electronics giant which has made Bangalore its home.If all goes as planned, Indigo Radio promises to electrify the homes, cars and senses of Bangaloreans with 24-hour non-stop entertainment with crystal-clear digital quality stereo sound.

FM Radio is not new to Mumbaikars and Delhiites, as Times FM and Radio Midday were highly successful till the government ‘pulled the plug’ on them in 1998. But with the new FM Broadcast policy offering private stations to operate in all major cities, a lot of heavyweight business houses, including the Times group, Midday and Asianet have joined the FM bandwagon. But for Bangaloreans this is the first time.

The mood at Indigo Radio is upbeat."We are giving it a local colour, unlike Music Television Channels which work on the concept that what’s good for Mumbai must be good for the rest of the cities. We have zeroed-in on the specific musical taste of the Bangalore crowd, and we are going to give them what they want." says Vernon Ibrahim, Air Boss or Format Controller.

"Bangalore is a melting pot of folks from all over India with a unique flavour of its own. Therefore our programming content will reflect most languages, so our Deejays will end up announcing Kannada hits in English or International hits in hindi. We don’t want to be known as an English FM Channel,but rather an interactive station that is constantly changing in tune to listener taste and feedback." says Head of Operations, Ajith Menon, who brings with him experience with his years at Times FM Mumbai which he helped start-up and operate.